Many remember the good old days, when you picked up a telephone receiver, a pleasant voice asked, Number, please. The helpful operator directed your call to the proper destination with without further ado.
There were no electronic voices recordings with options and directions to press this number or that, no instructions to return to the main menu if none of the options were suitable, no If you want to speak to a representative (meaning a real, live person) or Sorry, your call cannot be completed as dialed.