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'Farmer image' campaign

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Organizations join forces to better inform consumers

New  consumer research by a coalition of farm organizations confirms that Illinois consumers care about who produces their food, but are misinformed about the family farmers who really grow and raise the majority of food produced in Illinois.
Extensive research from April to July showed the Illinois farmer is still held in substantial esteem by the public. But research also showed consumers have reduced trust in modern farming techniques and profound doubts about how their food is produced.    


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